There are some big questions to consider about the state of our public broadcasting service. In both television and radio. Television is perhaps more urgent, with the impending demise of TVNZ7, the axing of the TVNZ Charter, the shift to a commercial only model, the impending sale of TVNZ’s Wellington-based Avalon studio and the abdication by our TV broadcaster of any public service responsibilities.
Now we’re seeing the abdication of responsibility to the whole of NZ.
I think it’s becoming rapidly clear that Television NZ has morphed into TV Auckland. The latest piece of evidence (and there’s been a steady stream) is yesterday’s news in the Herald on Sunday that:
TVNZ has told Good Morning hosts Sarah Bradley and Brendan Pongia to reapply for their jobs – and is also holding auditions for the roles.
At least 14 people will lose their jobs when the magazine-style show moves from Wellington to Auckland and TVNZ says it wants to “tap into” talent already in Auckland…
…Pongia and Bradley have hosted the show since 2006 and are thought to be on annual contracts…
…A TVNZ spokeswoman said the move north gave the network an opportunity to take a fresh look at the show. “These auditions will tell us what is out there and allow us to tap into the Auckland talent pool.
The sale of the important Avalon Studios is perhaps the starkest display of a blatant strategy to focus the company in one city, the city where the population is, the advertising dollar is best directed and where the commercial gain will be got.
But TVNZ is still a Crown entity. It is governed under the Crown Entities Act and the Television NZ Act (part of which has recently been amended to remove its charter and replace it with a statement of functions).
But the shareholding Minister has the ability to provide clear expectation through the Crown Entities Act of how TVNZ should perform.
Commercial return is one of those expectations now we’ve lost the TVNZ Charter. But so is providing a service to all NZers. And providing high quality content.
TVNZ has lost sight of that. So has the government. It’s all about going where the money is. And bugger the rest of New Zealand.
We have to consider whether Avalon Studios is an important strategic resource for the whole television industry. We don’t believe the government is thinking about the impact of losing Avalon on the wider TV and film sector. We think they should. And we would.
The Avalon Studios complex and 10-storey office tower became a Hutt Valley landmark after opening in 1975 as New Zealand’s first custom-built television centre. It is TVNZ’s biggest facility outside Auckland.
My colleague Chris Hipkins has blogged about this and spoken strongly against the proposed sale. As he says, closing Avalon is a stupid decision that lacks vision and shows TVNZ’s lack of commitment to quality local programming. Avalon is widely recognised as the best TV production facility in the southern hemisphere, but our state broadcaster would rather screen yet more low-budget reality TV shows than put it to good use.
Another Wellington colleague Trevor Mallard, who was a former broadcasting Minister has criticised TVNZ’s bloated management for not managing its assets better. I think they’re right.
Both TVNZ and this government have a very narrow view of broadcasting being about commercial return. They forget that this nation, as do most others, puts a high value on public broadcasting which is about reflecting our stories, our nation back to ourselves and to the world.
TV Auckland will provide us with a commercial service that ignores the rest of our country, the stories, the cultural identity of our nation. It all fits into the way this nationis now being run. As a corporation, not as a country.
We’ve got to change tack.