Mike Hosking today joined the ranks of the elites who believe they can tell New Zealanders what they can and can’t watch on TV. He is pushing the government’s argument that nobody watches TVNZ7, so therefore it’s not needed. Former Broadcasting Minister Jonathan Coleman, backed by some New Zealand Herald editorial, ran this line last year. Their claims were blown out of the water on Media 7 and by Russell Brown on Hard News.
The Herald eventually gracefully acknowledged the mistake. Coleman never did and Hosking now thinks he can pull the wool over people’s eyes. He forgets that there are some really clever professionals out there who can see through his spin.
Have a read of this on Throng
Mike Hosking: more people watch TVNZ7 than listen to me
- By regan
- 24 Apr 2012
Newstalk ZB’s Mike Hosking has become the latest media commentator to display their lack of understanding of how statistics work.
Originally, former broadcasting minister, Jonathan Coleman, produced a weekly audience figure of 200,000 viewers by dividing the monthly cumulative audience by four. This figure was debunked on Media7 and explained by Throng’s Rachel Cunliffe that you don’t get a weekly cumulative figure simply by dividing a monthly figure by four.
The explanation Rachel gave was this simple. If 4 people in your house watched TV in a month, does that mean that only 1 watched per week? It could be that the weekly and monthly cumulative figures were closer to being the same.
Mike Hosking though has said:
Read the rest of it at Throng