Red Alert

Field Days

Posted by on June 17th, 2010

I was struck by the sheer size of Fieldays at Hamilton when I visited yesterday. It’s truly extraordinary. It covers a huge area and is expected to be visited by over 130,000 people over its four days. It was also great to see the face of NZ agriculture at its finest – particularly as this year’s theme was innovation.

They even advertised my arrival. In Labour colours and font. Thanks to Tim MacIndoe who took the picture.

Field Days 1

That event, and the MAF forecast of future prices is encouraging. Dairy, forestry, lamb are all set to rise. Even wool, which has been performing rather poorly is expected to rise over the next four years. That’s good news for the NZ economy.

I just hope it won’t be used as further proof by those who believe that shipping out commodities is our future.

We believe that at our peril. We need to be developing higher value products from our commodities, not just shipping ever larger quantities.

This was the message delivered in KPMG’s agribusiness report. It forecast increased demand for our commodities, but that demand is likely to be met with increased supply from Chile, Eastern Europe, China and others – some of our most welcomed exports is the farming expertise we’re delivering to less developed farmers in those countries.

Green, ethical, clean commodities from NZ will be our defining difference – and provide the premium – that our wealthier customers will be willing to pay. So too will be the new products that our R&D will create. They need to be sophisticated, clever, responding to our markets and with a low carbon footprint.

What we don’t want to do, with these optimistic forecasts is take our eye off that ball.


11 Responses to “Field Days”

  1. Ianmac says:

    I hope you clarified the spending for all those trimmings for youradvertisement? :)

  2. Spud says:

    Great stuff David! :-D

  3. Loota says:

    Indeed…and putting the returns from these higher value commodities to work building our advanced high value industries and services sector.

  4. Emma Goodall says:

    Don’t forget those commodity price rises will affect us too. Our milk and meat prices will increase the grocery bill! Value added exports help to keep domestic commodity prices in range for domestic consumers.

  5. Spud says:

    That and G$T, I feel sick :-(

  6. Loota says:

    Funny I heard someone complaining that their mortgage has just gone up from 5.5% to 6.75% today…they’re not happy…

  7. Anasazi says:

    God help me, I agree with Loota’s 7:46 post.

  8. Loota says:

    Darn it Anasazi I do like the way you think :D

  9. Sweetd says:

    “Connect to New Zealand’s farming sector this week,
    Head along to National Agricultural Fieldays 16-19 June”

    David, its four days, not three.

  10. GPT says:

    I trust you will be adding a possessive apostrophe for future events!?

  11. Doug says:

    Have you been checking out the Patio heater in the background, getting ready for the winter BBQ?

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