Further to my Rupert and the genie post the other day, about how Rupert Murdoch’s News Corp is said to have dropped the ball on social media, the BBC is taking a different tack.
BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.
The Guardian, which is obviously taking a keen interest in the relationship between mainstream and social media, goes on to say that the BBC is doing its best to adapt to the changing technology and the way that people interact with media.
Following the creation of a social media editor post in October, this marks another fundamental change in the Beep’s attitude towards social media.
I note that Fairfax in NZ recently appointed a social media editor. Good on them.
My point is that no matter what the organisation, the ability to understand the reality of changing human behaviours and methods of communication is critical to any business model. Adapt or die? And then there’s innovation and good ideas.