The Guardian writes that Rupert Murdoch of News Corp doesn’t get social media. He thinks, understandably (for him), that you just find the way to control it.
What’s interesting, is that it’s the people who use it who drive change. Not the big corporations.
Facebook will discover that too. Because something else will come along soon and the people will move on.
And then there’s the Murdoch business model for online content. Charging for it. Wonder how well that’ll go?
I wonder who will end up in the bottle?
“Facebook will discover that too. Because something else will come along soon and the people will move on.” And Zuckerberg will hit the bottle.
“And then there’s the Murdoch business model for online content. Charging for it. Wonder how well that’ll go?”
Oh man that’ll really drive away the paupers, oh well…
Hi Spud. Welcome back (smile)
Aw, thanks Clare.
It is so good to see you two getting along
“And then there’s the Murdoch business model for online content. Charging for it. Wonder how well that’ll go?”
Given that iTunes has sold 6 billion songs, and has been the leading US music retailer (surpassing Walmart, BestBuy and Amazon) since April 2008 – I think we can dispel the misconception that you can’t make money selling digital content on the internet. That doesn’t mean the Myspace business model isn’t broken, but just because they haven’t figured it out doesn’t mean others haven’t.
But Patrick – surely Apple is one of those ‘evil’ corporations that don’t understand social media??
Hmmm maybe the whole thing is about brand positioning? Steve’s Apple is ‘cool’ while Rupert’s News Corp is ‘evil’. Yet both are offering online content for sale.
Or maybe Apple is really some grassroots movement of the people!? ROFL
Maybe you are a very balanced person Despair, a chip on both shoulders?
But music and social media are different, facebook is replaceable, I used to be on bebo, now i’m on facebook, happy to move onto the next big thing once my mates start making noises about moving to it.
Music however, i’m not going to say, well that new Muse album is pretty sweet, but this “20th centuries greatest swing music” is in the $5 bin, i’ll just make do with that.
No it’s more that I don’t know what influence the National Government has over social media. Clare attacks these evil corporations like News Corp et al, every week for no apparent reason without fail… and it’s hilarious!
How does having a go at Rupert Murdoch (the sole point of this article that I can see) keep the National Party on their toes? Which Minister holds responsibility for News Corp? What is Clare actually proposing? That we regulate free-access to online content???
I really do despair at Labour’s dislike of any business that sets out to make money.
@Despair – don’t deleted personal abuse Trevor Newscorp has no idea where to turn next and it’s gonna get squashed by some bright geek with bad hair. Would you rather have an opposition MP who recognises the social upheaval (of which Murdoch is a victim), or some old fart who needs his secretary to print his emails because he hasn’t got this Internet thingy yet? Look no further than Aussie communications minister, Stephen Conroy, to see what idiocy happens when people who don’t understand the Internet get to a position of power. Clare Curran has her finger on the pulse at least, Murdoch barely has one any more.
The trouble with the internet is thats there’s too much socialism.
Murdoch gets that!
@Despair. Wrong end of stick. My point is that if you’re not able to adapt quickly and understand how fast moving technology is and people’s responses to it, then you’re out of date and out of the game. iTunes is a really good example of a responsive business model.
The movie industry only woke up recently to the importance of having a good business model to enable people to view shows and movies in other mediums (via the internet especially) as they were released. To be honest I don’t think they’re moving anywhere fast enough. That’s why vast numbers of reasonable, generally law-abiding people breach copyright everyday by downloading material. If you don’t do it, no doubt many of your friends and relatives do.
I’m doubtful that Murdoch’s policy of lockign up content online and making people pay by subscription will work. The more barriers you put up to people accessing material, the more they’ll find other ways to get it.
I can see this is an interesting area but agree with “Despair”’s question – What’s Labour proposing here? Not sure it helps Labour’s brand to be focussed on battling Telecom and Newscorp. Better to focus on GST and power prices?
Do people ( i presume ‘the public’?) really drive change in media rather than corporations?
[...] to my Rupert and the genie post the other day, about how Rupert Murdoch’s News Corp is said to have dropped the ball on [...]